The leading Forex and CFD investment services institution, BDSwiss, has announced about its official DP World Tour Championship sponsorship in collaboration with the European Tour. The sponsorship will afford BDSwiss strong brand exposure and excellent business-to-business opportunities through access to the tournament’s Pro-Am competition and suite of hospitality services.
The season-ending golf tournament will be held at the Jumeirah Golf Estates in Dubai. The DP World Tour Championship has been held in Dubai, one of the world’s top sporting destinations for golf fans, since 2009. The event has produced some of golf’s most memorable moments through the years.
This is the first time BDSwiss and European Tour, two organisations committed to technical expertise with a passion for performance, will partner. The game of golf instils in its players the same type of values that BDSwiss seeks to inspire in its traders: dedication, resilience, and commitment to excellence. As part of this sponsorship, BDSwiss will also be launching an exclusive loyalty campaign rewarding its loyal clients and partners as well as top-performing traders with Hospitality tickets, round trip flights and accommodation to Dubai.
Speaking about the new partnership BDSwiss CEO Alexander Oelfke commented:
“At BDSwiss, we are immensely proud to collaborate with the European Tour in sponsoring the DP World Tour Championship — a prestigious golf event that supports our global brand image and resonates with our core values of integrity, perseverance, and commitment to world-class performance.”
Daniel Takieddine, BDSwiss Senior Executive Officer MENA, added:
“We’re delighted to be one of the official sponsors of Golf’s DP World Tour Championship, a globally acknowledged sporting event that will not only support our brand with international exposure but will also bolster our efforts to become a leading multi-asset trading powerhouse in the UAE and across the broader MENA region.”
Max Hamilton, Commercial Director of the European Tour, also commented:
“We’re delighted to welcome BDSwiss to our network of partners for the DP World Tour Championship. The tournament is not only an annual milestone in global golf but a highlight of the sporting calendar in the Middle East which will be broadcast to a global audience. We’ll be working closely with BDSwiss to make sure that the partnership will deliver significant brand and business opportunities.”
Highlighting the group’s commitment to communicate its brand values through top-tier sporting events and organisations, this is the second global sporting tournament BDSwiss is sponsoring in 2021. Earlier this year, BDSwiss announced a two-year deal as the gold sponsor of the MercedesCup ATP 250 Stuttgart tennis tournament.